After helping people reach their healthy weight for nearly four decades, Hilton Head Health was ready to expand their target market to capture a lifestyle and wellness clientele beyond weight loss.
A Brand & Style guide was created to refocus the positioning and tie in all the brand elements. A refresh of the main logo, color palette, fonts, and key message points were crafted.
Property improvements included a new spa and a renovated dining room. Names and logos were developed, offering a direct reflection of Hilton Head Health's on-going wellness mission. The Indigo Spa was inspired by the color that symbolizes a state of serenity and inner peace and by the indigo plant, indigenous to the area. The name developed for the restaurant was TRUE - a dining experience that delivers authentic meals that are truly delicious and healthy.