Miraval is a well-known spa resort near Tuscon, AZ that specializes in mindfulness and life balance. Their many loyal guests come back, not just for another spa escape, but for the life-altering experiences that the truly unique programming offers. 

The business goal of Miraval was to expand; the kind of growth that could include Miraval products, educational events, multiple locations and more. An all-encompassing three year strategic marketing plan was developed, including new brand book and style guide that elevated Miraval from a resort brand to a parent brand. The added goal of reinventing the online identity was achieved by introducing a new, responsive website that would better capture mobile users and enhance their overall user experience.